Lionel Messi and his FC Barcelona teammates came face-to-face with unique, playful animations of themselves for the first time as Beko unveiled its new Official partner of play campaign worldwide.

Global stars Messi, Luis Suárez, Gerard Piqué, Arda Turan and Marc-André ter Stegen feature in a new short film from Beko, Premium Partner of FC Barcelona, alongside their animations. Fellow teammates Neymar Jr., Andrés Iniesta and Ivan Rakitić also appear as animations across the campaign.

As FC Barcelona personifies the spirit of play and freedom, the Official partner of play is the perfect message for Beko to communicate values to millions of fans around the world. As Beko, we wanted to put a smile on our customers’ faces and engage with them about the sport they love. Beko knows that every day there are people who need solutions for their busy and often unplanned lives. Therefore, we ensure all of our products are designed with our consumers’ everyday needs in mind to give them more time to play.

Beko is an Official Premium Partner of FC Barcelona. Beko signed a four-year sponsorship deal at the start of the 2014/15 football season that runs through until the end of 2017/18 season. It is a worldwide partnership that sees the Beko logo placed on the sleeve of the team’s kit.

Beko’s sponsorship of FC Barcelona will be activated through a new campaign launched in 2016 that highlights the shared values of ‘play’ between the club and the brand. The ‘Official partner of play’ campaign will see world famous players including Lionel Messi, Luis Suárez, Neymar Jr., Andrés Iniesta and Gerard Piqué appear in person ans as playful animations.